THERE'S A REASON WHY AD SPENDING FOR MOBILE MARKETING HAS INCREASED SO DRAMATICALLY IN SUCH A SHORT PERIOD OF TIME

Source: Mary Meeker (KPCB)

NEARLY ALL OTHER FORMS OF ADVERTISING ARE BEING OVER UTILIZED

  • Only 4% of consumers' time and attention is spent on Print, yet businesses are spending 18% of their advertising budgets on it.
  • 11% of consumers' time and attention is spent on Radio and businesses spend 11% of their advertising budgets on it.
  • 37% of consumers' time and attention is spent on TV and businesses spend 41% of their advertising budgets on it.
  • 24% of consumers' time and attention is spent on the Internet and businesses spend 23% of their advertising budgets on it.


YOU'LL GET THE MOST BANG FOR THE BUCK WITH MOBILE MARKETING

  • 24% of consumers' time and attention is spent on their Mobile Devices, yet businesses are only spending 8% of their advertising budgets on it.  It's a less cluttered, more effective and more affordable advertising method than any other.


Q: WHY IS MOBILE GROWING WHILE OTHER ADVERTISING SEEMS TO BE SHRINKING?

MILLENNIALS AVOID INTERRUPTION BASED ADVERTISING.  THEY INSTEAD SEEK OUT VALUABLE CONTENT.  THAT'S WHAT TOP TEN PERCENT PROVIDES.

THIS IS ONE OF THE MAIN REASONS MOBILE IS GROWING WHILE

TRADITIONAL ADVERTISING IS SHRINKING.  MOBILE IS REALLY THE BEST WAY TO CONNECT TO THE MILLENNIALS.

Source: Mobile Marketing Watch

A: MILLENNIALS

MILLENNIALS ARE ENGAGED WITH THEIR MOBILE DEVICES 120 HOURS PER MONTH

Source: Marketing Tech Blog 2015

  • Millennials tend to ignore commercials.  This is why they don't watch as much cable and broadcast television.  Instead they prefer Netflix, Hulu, TiVo/DVR without commercials.
  • Millennials don't listen to as much AM/FM Radio with commercials.  Instead they prefer commercial-free platforms such as Pandora, Spotify or XM Sirius Satellite Radio.
  • Millennials don't read as much print.  Instead they get their information from their Mobile Devices.

NOW THE LARGEST GENERATION IN THE U.S.

Source:  U.S. Census Bureau

IF YOU'RE NOT PLUGGED INTO MOBILE, YOU'RE NOT MARKETING TO THE LARGEST SECTOR IN THE UNITED STATES, A GENERATION THAT CONTINUES TO BECOME THE MAJORITY OF THE WORKFORCE WITH THE MOST BUYING POWER.

Why Top Ten Percent?

MILLENNIALS - LARGEST GENERATION IN THE WORKFORCE WITH OVER $200 BILLION IN ANNUAL BUYING POWER

WITH SO MUCH TO LOSE YET SO MUCH TO GAIN - THE REAL QUESTION IS, CAN YOU AFFORD NOT GIVING TOP TEN PERCENT'S MOBILE MARKETING PROGRAM A TRY?

Source: Mooslyvania  2015 Millennial Ranking Report